Riceup

Branding
Packaging
Illustration

Riceup elevates the world of rice by curating distinctive varieties from various regions across India, including north, east, west, and south. It introduces these unique types to an audience accustomed to only familiar varieties, celebrating the rich diversity of Indian rice.

Case study︎︎︎

Riceup's identity revolves around the concept of heritage updated for a modern audience, drawing inspiration from regional rice dishes to convey the vibrancy of each area.

The packaging is designed to be modular and minimalistic, catching the eye of supermarket shoppers and enticing them to pick it up and explore.